Social Media Digital Marketing
Put more eyes on your business, drive traffic, and increase your lead generation by utilizing Facebook and Instagram Advertising.
Spend Less To Target Your Ideal Customer
Point Digital Marketing is equipped to assist you in planning, designing, and launching powerful paid social campaigns on platforms like Facebook and Instagram, utilizing our best practices in photo, video, and carousel ad content creatives.
Working with us means you will:
Boost Your Sales and Expand Your Customer Base
Utilize the power of Facebook and Instagram to introduce your brand to potential customers, shape their buying decisions, and facilitate swift conversions directly on these social platforms, all at a comparatively cost-effective rate.
Optimize Your Budget
At Point Digital Marketing, we employ effective strategies to manage your budgets, ensuring optimal return on investment with a flexible spend-as-you-go approach. We meticulously monitor daily and monthly budgets to stay on track and adapt to cyclical trends that could affect your campaigns.
Increase Your Visibility
Position your brand in front of thousands of potential customers when they happen to be searching for what you offer, and always be in the right place at the right time.
Leverage Our Expertise in Facebook & Instagram Advertising
With over 15 years of experience in digital advertising, our team is equipped to provide you with empirical recommendations that have a strong business case and are specifically crafted for your unique needs.
Ready to get started? Let's connect and take your social media advertising to the next level.
Common questions we usually answer about Facebook and Instagram Ads
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This will be determined in our initial research in the first two stages of our onboarding process but is ultimately based on your objectives, budget and audience.
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We're here to assist you in selecting the most effective creative and content that connects with your target audience. Whether you prefer collaborating with your own creative team or wish to tap into the expertise of ours, we're flexible and ready to adapt to your needs.
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We pride ourselves on full transparency throughout every stage of working together. We provide a working Ad Brief Document that shows all of the ad previews for you to approve prior to anything launching.
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You'll be provided with a real-time proprietary reporting dashboard for all of your accounts, which provides full transparency on things like campaign performance and spending.
Our approach uses four key steps to link your audience, your brand, and your business goals together. This method gives us a complete view of your organization, beyond just the marketing side.
It guides us in determining the most effective route forward, pinpointing the tactics that will lead to your success, and devising ways to build upon that success well into the future.
Our Unique Approach to Working With You
Step 1: Explore
Timeframe | Days 1–4
Our thorough exploration phase is designed to completely understand your organization's core identity, your target audience, and their perceptions of your brand. This process is crucial in identifying previously unrecognized opportunities for growth and development.
Through a comprehensive analysis of your business, we are committed to extracting strategic insights integral to formulating and advancing your business strategy. This approach ensures a more tailored and effective digital advertising pathway to achieving your organizational objectives.
Step 2: Strategize
Timeframe | Days 5–10
Strategy is crucial for success. It acts as a roadmap, outlining a clear mission and providing the essential tools, tactics, and insights needed for your project's next steps.
A clear strategy also ensures that our teams work in unison, staying focused on achieving your goals and meeting our performance objectives.
Step 3: Execute
Timeframe | Days 11–15
Once the strategy is set, we move into action. This is where we bring to life the tactics and plans we've developed together. We'll focus on creating content and campaigns that align with your brand goals, aiming to hit our performance metrics for maximum return on investment.
Our team excels in various areas, including creative, development, and marketing. No matter what your strategy requires, you can trust us to deliver effectively and efficiently.
Step 4: Optimize
Timeframe | On-going
In the digital advertising realm, the work is ongoing — we continuously measure, refine, and re-measure to enhance performance. Our collaboration focuses on amplifying your business results in alignment with your overarching strategy and objectives. This process of optimization is not just a one-time effort; it includes daily and weekly maintenance and support to ensure the sustained growth and vitality of your online presence in an ever-changing digital landscape.
Looking to grow your business? We can help.
We are eager to learn more about your unique needs, better understand your business and talk goals. Let’s set up a time to chat.