Google Ads & Pay Per Click Digital Marketing
Improve your visibility and increase website traffic by harnessing the vast Google network.
Google Ads & Pay Per Click Digital Marketing
Google Ads enables businesses to place their advertisements directly in front of people who are actively searching for related products or services online.
The Google ads platform uses sophisticated targeting options, allowing ads to be shown to specific groups based on factors like their search behaviour, location, and interests. As a result, businesses can effectively reach potential customers who are more likely to be interested in what they're offering. Furthermore, Google Ads provides real-time data and analytics, helping businesses understand the impact of their ads and optimize them for better performance and return on investment.
Point Digital Marketing will help your business connect with new and existing customers through Google search ads, display ads, re-marketing and YouTube ads.
Common questions we usually answer about Google Ads and paid search.
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We charge for our digital management services at a competitive rate. We create our packages to be more cost-effective than most of our competitors by keeping overhead low and only hiring the best people. Minimum service sits around $2,000 per month (including ad spend) for our base package.
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We’ve run paid search campaigns for over 15 years across many market sectors for both B2B and B2C clients. We have deep experience in the digital advertising realm and have refined our approach to working with many different types of businesses and budgets in this time.
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We meet on a monthly basis with you to review the past months performance analytics report and provide you with the ability to measure ROI. In these review meetings we typically provide go-forward recommendations and discuss and implement any feedback we receive from you and your team.
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Every client partner is different, but once we take a look at any previous data available and better understand your goals we will be able to provide you with a better idea of how quickly we can get things rolling for you.
Our approach uses four key steps to link your audience, your brand, and your business goals together. This method gives us a complete view of your organization, beyond just the marketing side.
It guides us in determining the most effective route forward, pinpointing the tactics that will lead to your success, and devising ways to build upon that success well into the future.
Our Unique Approach to Working With You
Step 1: Explore
Timeframe | Days 1–4
Our thorough exploration phase is designed to completely understand your organization's core identity, your target audience, and their perceptions of your brand. This process is crucial in identifying previously unrecognized opportunities for growth and development.
Through a comprehensive analysis of your business, we are committed to extracting strategic insights integral to formulating and advancing your business strategy. This approach ensures a more tailored and effective digital advertising pathway to achieving your organizational objectives.
Step 2: Strategize
Timeframe | Days 5–10
Strategy is crucial for success. It acts as a roadmap, outlining a clear mission and providing the essential tools, tactics, and insights needed for your project's next steps.
A clear strategy also ensures that our teams work in unison, staying focused on achieving your goals and meeting our performance objectives.
Step 3: Execute
Timeframe | Days 11–15
Once the strategy is set, we move into action. This is where we bring to life the tactics and plans we've developed together. We'll focus on creating content and campaigns that align with your brand goals, aiming to hit our performance metrics for maximum return on investment.
Our team excels in various areas, including creative, development, and marketing. No matter what your strategy requires, you can trust us to deliver effectively and efficiently.
Step 4: Optimize
Timeframe | On-going
In the digital advertising realm, the work is ongoing — we continuously measure, refine, and re-measure to enhance performance. Our collaboration focuses on amplifying your business results in alignment with your overarching strategy and objectives. This process of optimization is not just a one-time effort; it includes daily and weekly maintenance and support to ensure the sustained growth and vitality of your online presence in an ever-changing digital landscape.
Looking to grow your business? We can help.
We are eager to learn more about your unique needs, better understand your business and talk goals. Let’s set up a time to chat.